You have a great story to tell. But why isn't anybody listening?
Maybe it's time to rethink your approach
Try a new way of getting your ideas across
Your journey begins by thinking like the investor
VCs and Angel Investors are looking for stories. Stories they can invest in
To create a story they are interested in you need to understand how they deconstruct your story
At the basic level they break down every start-up pitch into three key parts:
Here they are thinking: How weak or strong is the market?
It helps them to imagine how big the opportunity is... and how much money they can make by investing in it.
And it's not just a question of size. Complexity, incubents, regulation, barriers to entry are all questions spinning in the back of the investor's mind
Here they are thinking: Is this a great solution to the problem of securing market share? Is this the best way to make money in this market? and, finally
Here they are thinking: Can you really pull it off? Do you have the smarts and the market savvy to deliver the product?
Experience, energy and professional network are also part of the investor's thinking
The first thing you will notice is the market takes priority. Second is the product... and you come last
But here in lies the paradox of investing. The only tangible thing the early stage investor really has to work with is you
So it all comes down to your ability to tell your story... and, yes, it needs to be a great story
So just how good is your story?
Let's measure it to find out