Experience will teach you there is a world of difference between the old "Increased brand recall by repetition" TV and Radio model and the new 'Not the same experience twice" Blipvertising model that powers Social Media Engagement
To help you understand the cost variance between traditional advertising and social media advertising here is a calculator for forecasting CoCA via various social media network campaigns
The model here is a simple broadcast + engagement retargeting model
The campaign methodology involves the retargeting of the Click Through Traffic generated in the first round with 3 more ad impression cycles
Each ad requiring new creative content to refresh the message
Note: The CPM, CTR and Conversion Rate are indicative of the 2020 Industry Averages for Social Media Advertising Campaigns
Obviously these are averages and the variance within and across platform performance is a function of the quality of the targeting and creative mix of the campaign strategy
The default setting is Facebook
Click on the buttons to compare the relative costs and advantages of CPM vs CPC advertising across the social networks
Want to learn more about how our predictive models can help you to grow your business? Then get in touch with us today.
The use of these calculators, charts, visualisations, data or any information shall be at the user’s sole risk. Such use shall constitute a release and agreement to hold harmless, defend and indemnify Digital Partners from and against any liability (including but not limited to liability for special, indirect or consequential damages) in connection with such use. Such release from and indemnification against liability shall apply in contract, tort (including negligence of such party, whether active, passive, joint or concurrent), strict liability, or other theory of legal liability; provided, however, such release, limitation and indemnity provisions shall be effective to, and only to, the maximum extent, scope or amount allowable by law.
Questions of accuracy
Tymbals is an experiment in machine learning and statistical modelling of small data pools. Tymbals is still under development. It is still learning. Tymbals is Beta - i.e. Pre-release.
The probabilities and outputs (e.g. calculators, charts, visualisations) will evolve and change as the system ingests more data.
Tymbals is a probability model. The results generated by Tymbals are market estimates based on the cummulative value of the data within the distributed data pools.
All data inputs are automatically added to the learning pool from which Tymbals models are generated.
If you do not want your data added the data pool do not use Tymbals
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