Social Commerce CoCA

Originally Published Summer 2020

Experience will teach you there is a world of difference between the old "Increased brand recall by repetition" TV and Radio model and the new 'Not the same experience twice" Blipvertising model that powers Social Media Engagement

To help you understand the cost variance between traditional advertising and social media advertising here is a calculator for forecasting CoCA via various social media network campaigns

The model here is a simple broadcast + engagement retargeting model

The campaign methodology involves the retargeting of the Click Through Traffic generated in the first round with 3 more ad impression cycles

Each ad requiring new creative content to refresh the message

Note: The CPM, CTR and Conversion Rate are indicative of the 2020 Industry Averages for Social Media Advertising Campaigns

Obviously these are averages and the variance within and across platform performance is a function of the quality of the targeting and creative mix of the campaign strategy

The default setting is Facebook

Click on the buttons to compare the relative costs and advantages of CPM vs CPC advertising across the social networks



CPM Method

CPM Rate
$

Cost of Creative per Ad
$

CTR
%

CPC
$

Conversion Rate
%

Target Pool (Uniques)


Product/Basket Metrics

RRP of Goods/Ave. Order Value
$

Cost of Goods as % of RRP
%

Shipping & Handing Costs
%

Campaign Forecast

Total Impressions Served


Creative Costs
$


Campaign Cost
$


Units Sold

Sales Forecast

CoCA per Sale
$


Total Sales
$

Profit/Loss
$

CoCA/Revenue
%

PPC Campaign Method

CPC
$

Units Sold


Relative Efficiency


COCA per Sale
$

Total Sales
$

Profit/Loss
$

COCA/Revenue
%









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