One from the archives Circa 2011
When most people think about design they think in terms of styling (i.e. Shape, Colour, Form, Size, Pattern...). For them design thinking is more make over than game changer.
When I think about design I think about how people choose to interact with the world around them.
" All men [and women] are designers. All that we do, almost all of the time, is design, for design is basic to human activity... To put it simply design is the conscious and intuitive effort to impose meaningful order. It is central to man's existence and his increasing domestication of this planet." Victor Papanek, Design for the real world.
In the past we have had leading thinkers like Edward de Bono and Walter Gropius to reframe the Design Zeitgeist. Today we have the likes of Malcolm Gladwell (Think: Tipping Point and Outliers) and now Luke Williams.
Luke is a Creative Director at Frog Design and he has written a book on Disruptive Thinking. In this video presentation he explains the fundamental ideas he explores in his book.
After watching the video I was inspired to curate some of my old ideas on design thinking into a single post.
Here then are my basic rules of design thinking. As you can see I make no mention of thinking outside the box! and yes you can apply the same set of rules to being an entrepreneur.
You can try to be the best or you can try to be different but as I have said before Design is about being in the business of allowing your customers to walk into a room and say "if you think that's cool then take a look at this!"
You know you have succeeded when the rest of the industry follows up your initial success with Me2 copies.