Marketing is a simple business. It's all about playing the tunes that get people dancing.
The Internet has been around for 45 years. Mobile communications and the Database for over 60. This means anyone who is talking about how this new technology changes everything, is sadly, late to the party. But the fractal narrative that is game changing tech makes for a facinating insight into the art of marketing and positioning.
So what better way to appreciate the value of the profession than to deconstruct some of the most successful advertising and marketing campaigns from over the decade?
The Seven Laws of Zipfluence
Introduction to ExCapite
Digital Advertising Teardowns
Social Media Teardowns
Mobile Disruption Teardowns
Disruptive Start-ups Teardowns
Blockchain & Crypto Teardowns
Big Data, Business Intelligence & Predictive Analytics Teardowns
Ad-hoc Ideas & Observations
Zipfluence (Zipf - Fluence) is the 5th generation of the 5 year old Excapite experiment. An ongoing analysis of the economics of the Mobile Convergence (MobCon) across finance, media, telecoms and IT. It consists of a highlights package from the earlier Excapite journey, some new analysis and some experiments in harvesting machine traffic.