So what better way to appreciate the value of the profession than to deconstruct some of the most successful advertising and marketing campaigns from over the decade?

The Seven Laws of Zipfluence

• We understand short attention spans
• The audience has been put to work
• Forget about manufacturing the branded moment
• The new rules are the old rules
• Free is expensive
• It's not a network, Stupid
• Gamification = Garbage
• What's your addiction?
• The golden rule
• Stories, Players & Games

Introduction to ExCapite

• The endless lists of likes
• Threads of the Fauxion
• You will know me by my lists
• The rise and fragmentation of the Bon Mot intellectual
• The Do.Me
• The journey from Metcalfe's Law to the Fractal Narrative
• The MobCon Retrospective
• Postscript

Introduction to The Wealth Tiger

• The Wealthy Tiger Primer

Apple Teardowns

• Hello Apple Vision Pro
• Hello? Isn't it time for an upgrade?
• How Apple changed the story and changed the game
• Why Apple didn't changed the story or the game
• Has the App Store really improved Apple's competitive position?
• So how much money can you make out of developing iPad apps?
• How the iPhone and the App Store have changed the Mobile Convergence Value Chain
• An apple you can bank on?
• iPad is the future of everything
• Whatever happened to the Nokia Way?
• Discovering the DNA of Apple's Innovation Engine
• In love with the chance
• The Global Conversationalist

Facebook Teardowns

• eCommerce - Cost of Customer Acquistion via Social Media
• You as a platform
• A new Facebook experience needs a new Facebook metric (Updated)
• The high cost of selling a Galaxy of Apples on Facebook
• The AirAsia Friendsy Facebook Campaign Teardown
• A Refreshing Look at the Pepsi "Refresh Everything" Campaign
• A rainmaker with klout
• Russia's Winter of Discontent
• White Faces, Missing Tigers
• Facebook, Faithbook or Trustbook?
• Is the collapse of Facebook inevitable?
• There’s no business like So.Biz

Google Teardowns

• Adwords: Cost of Customer Acquistion (Part 2)
• Adwords: Cost of Customer Acquistion (Part 1)
• Google Futures
• Promise her anything but make sure it's a Fakia
• The efficiency of Google vs Propagation Planning
• No Conflict, No Interest
• I Do It Because They Do It (or what ever happened to Google Glass?)
• What Google can teach the newspapers about innovation
• How Google Pivoted Old Media
• Take a closer look at the US online advertising spend data and you'll soon discover the only market Google has disrupted is online
• How much money can you make doing YouTube videos?
• YouTube vs.TV 2010

Digital Advertising Teardowns

• Is the advertising industry is ageist?
• Performance Marketing
• Digital Gamechangers
• Change the story. Change the game
• The business of changing reputations
• Debunking Brands as moats
• The agency of the future? - Part 1
• The agency of the future? - Part 2
• The agency of the future? - Part 3
• Is it time to get out of the pool?
• How management consulting disrupted the advertising industry
• What the Advertising Industry can teach Google about innovation
• The Australian Digital Media and Advertising 2013 Tear Down
• A snapshot of TV vs. Social Media in 2012
• Here's why the fall in print advertising and the growth in online advertising isn't a zero sum game
• Just how important has click fraud been in shaping the growth of the web economy?
• Twitter vs. SMS vs. Facebook vs. Email vs. Google in 2010
• Logic + Emotion
• Brands sponsor rituals
• The most successful marketing campaign ever
• What Katy Perry can teach the iGeneration about art direction
• So should advertising agencies be more like start-ups and what would that mean exactly?
• The Breakthrough Campaign

Social Media Teardowns

• Show me the Money! Reflections on the Great Customer-Centricity Debate
• Here's why Customer (Techno)Centricity is for every Brand
• Towards a Customer Centricity Maturity Model
• What happens when you tweet a link?
• Will 2015 be the year Brands discover social isn't about influence but about intimacy?
• How efficient is Twitter's Business Model?
• When the narrative falls silent the bot will still be there
• The business of life tracking
• What if you and your friends want to be the product?
• The fractional economics of the So.Me
• SnapChat, Instagram, Pinterest, Angry Birds and the myth of the Viral App
• Brands as Patterns
• The Dopamine Economy
• Spraying the shares around
• Bytedance and the hyper growth delusion
• TikTok vs. Instagram
• Writing in the wilder Moments
• Feedback Loop
• Many Screens. Many Masks.
• Of Cities, Tribes, Villages and Databases
• Revisiting the convergence of Metcalfe's Law, Shannon's Law and McLuhan's "The Medium is the Message"
• Everything is a remix
• Lists and Nests
• Can you hear me Major Tom? or is that just a Network Oddity?
• Busy making pizza
• Memenomics
• Tribal narratives in the age of fractals

eCommerce Teardowns

• Web3 - Scaling Beyond The SugarShot Economy?
• Barabasi's 1st and 5th Law
• Barabasi's 5th Law
• Marketplace Models
• The cost of leasing influence
• The CPC of leasing influence
• eCommerce - Cost of Customer Acquistion via Social Media
• Mapping the trends in the fashionable competition between online retailers
• How efficient is Alibaba's Business model?
• Amazon: Reinventing the engineering of desire?
• eCommerce - BRICI vs Developed Nations
• A quick look at the potential market for wearable technology
• Are Government Cloud Marketplaces the next vapourware?
• If there was only one e in Business, what of the three S's?

SaaS Teardowns

• The frictionless Pivot
• Start-Up Incubator Economics, Revisted
• Salesforce with 2020 Hindsight
• SaaS Start-Ups and the Seven Year Rule
• The problem with being SaaS
• A tale of 3 SaaS's
• SaaSonomics: Is the SaaS Business Model sustainable?
• SaaSonomics: Just how efficient is the SaaS Business Model?
• Forget the Evernote. Let me hear the sustained note!

Mobile Disruption Teardowns

• Will you disrupt the future or optimise the past?
• Did the Internet really disrupt the newspaper industry?
• Telcos are the new media monopoly
• It's not about disrupting industries. It's about disrupting customer behaviour
• Revisiting the great mobile disruption
• The Commbank Kaching TVC
• The Madman's guide to the MobCon - 2010
• The Great MobCon of 2008

Disruptive Start-ups Teardowns

• Would you Start Company If you Had To Do It Over Again?
• Unicorn Futures
• Are the 2000's the least innovative decade in 150 years?
• Lost in a game of storms
• AirBnB, Uber and the Unicorn Delusion
• Dancing with the unicorns of future past
• Are we in a Tech Boom?
• How to become the next Silicon Valley
• What makes Silicon Valley so Innovative?
• Is the USA really more innovative than Europe or Asia?
• Why is China's innovation engine 8x more efficient than the US?
• A lesson in creative destruction for even the most disruptive student caught in the Kodak Moment
• Is the rate of consumer tech adoption really speeding up?
• Do'in the numbers while being disrupted by a cacophony of Angry Birds
• Find Me, Find You and Let's Exchange
• AI: A lesson in self destruction
• Time Wallets
• Revisiting the Time Wallet
• Technology and Time
• Technology and Time Part 2
• Digital Maturity Index 2017
• Startup Incubator Economics, Revisited
• The Laws of Crowdsong Innovation
• The Dashboard Economy
• Irrational Exhuberance or the Wisdom of the Crowd?
• The Business Lifecycle
• Old ways of thinking about the new ways of thinking
• Why do the smartest people operate the dumbest businesses?
• Which value culture is the right one for your team?

Venture Capital: The Narrative Deconstructions

• Golden Age of VC
• Passive Vs. VC
• The Passive-VC Feedback Loop
• Incubating a 2020 Vision
• VC: Designed to Fail?
• What VC can teach us about innovation

Artificial Intelliegnce

• Can AI become the Stock and Shlock of Digital Advertising?
• AI’s impact on Design
• The GroupThink Narrative
• Vapourware
• ChatGPT and the Future of Work
• AI vs (just) I...
• Aggregated Ideation
• The AI Question
• The promise of AI
• Barbenheimer - The Runway Text to Video Test Drive
• The GenAI Forecasting Study
• Can Gen AI transform industries?

Blockchain & Crypto Teardowns

• What bitcoin can teach us about marketing
• Thoughts on a game of thrones played out in a house of cards
• Some quick thoughts on a BitCoin Future
• Never mind the currency. What's the game?
• The MetaCryptoVerse
• The NFT Primer
• The FOMO

Big Data, Business Intelligence & Predictive Analytics Teardowns

• Business Intelligence 4.0
• The 3 Ages of Business Intelligence
• Collaborative Intelligence

Ad-hoc Ideas & Observations

• Boxes and Triangles
• The Creative Entrepreneur
• Design Thinking
• Are we really living in a Post-Ideas world?
• Consulting the sign of the times?
• AI: The Robo Management Consultant Experiment
• Animated Images & Videos
• Beginnings... or 80:20 Vision?