The Cettire & Figs IPO prospecti make for intelligent reading for anybody investigating the economics of DTC dropshipping
To help you understand the dropship arbitrage here are the Cettire & Figs numbers applied to our Social eCommerce arbitrage model
ASOS & BooHoo have been added to the mix as eCommerce performance benchmarks
The currency is USD
Note: Method 1 is a multi channel campaign methodology involving the retargeting of the Click Through Traffic generated in the first round with 3 more ad impression cycles
Each ad requiring new creative content to refresh the message
Note: The CPM, CTR and Conversion Rate are indicative of the 2020 Industry Averages for Facebook Advertising Campaigns targeting Designer Apparel
Method 2 is a standard Pay Per Click Campaign without retargeting
Changing the values of the RRP of the Goods sold and the Cost of the Goods Sold will allow you to understand the supply side of the Dropship Arbitrage
Changing the values of the CPM and the PPC Methods demonstrates the demand side challenge of the dropship equation
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