Calculating the Cost of Customer Acquisition

Published Winter 2020

Establishing the ROI on digital media can be difficult.

This calculator provides a rule of thumb for estimating the cost of conducting a digital campaign across popular search, display and social media platforms

Would you use it to plan your next campaign? No. But it will allow you to explore the relationship between the price paid for CPC advertising and the profit margin on the goods and services and services being advertised.

Product Costing

Cost of Goods & Handling ($):

RRP ($):

Digital Marketing Campaign

CPC ($):

Conversion Rate (Purchases per 1000 Visitors):

Industry Sector



Cost of Customer Acquisition

Estimated CoCA ($):


Est. Gross Margin (after Advertising Costs)

Profit/Loss per Sale ($):



Sector Comparison

#Data + #Insight = #Edge

Disclaimer

The use of these calculators, charts, visualisations, data or any information shall be at the user’s sole risk. Such use shall constitute a release and agreement to hold harmless, defend and indemnify Digital Partners from and against any liability (including but not limited to liability for special, indirect or consequential damages) in connection with such use. Such release from and indemnification against liability shall apply in contract, tort (including negligence of such party, whether active, passive, joint or concurrent), strict liability, or other theory of legal liability; provided, however, such release, limitation and indemnity provisions shall be effective to, and only to, the maximum extent, scope or amount allowable by law.

Questions of accuracy

Tymbals is an experiment in machine learning and statistical modelling of small data pools. Tymbals is still under development. It is still learning. Tymbals is Beta - i.e. Pre-release.

The probabilities and outputs (e.g. calculators, charts, visualisations) will evolve and change as the system ingests more data.

Tymbals is a probability model. The results generated by Tymbals are market estimates based on the cummulative value of the data within the distributed data pools.

Privacy

All data inputs are automatically added to the learning pool from which Tymbals models are generated.

If you do not want your data added the data pool do not use Tymbals

Copyright Digital Partners Pty Limited 2012-2020