Most people think marketing is about making a noise.
They spend a lot of money: Shouting & Waving - Look at me!
The problem is everybody is doing the same thing.
Alternatively,
You could let the crowd do all the talking.
Take advantage of the network effects.
Leverage it to advantage.
Cicadas make a distinctive clicking noise.
Isolated it is just a random click.
In a swarm the chorus echoes across the landscape.
You can feel each wave of excitement.
What makes this noise?
Tymbals
We have applied these principles to the challenge of forecasting business and consumer trends.
We monitor and map the small, random signals embedded in the small data pools scattered across the globe.
Aggregating and amplifying them into waves of creative insight .
Identifying new growth opportunities for our customers.